Want to charge more? Leave less money on the table?

It's possible with this 3-step framework.

The Find Your Floor course is designed to do one thing...

Help you determine your minimum acceptable rate as a freelance writer.

Learn your number in 3 easy steps...and never negotiate yourself out of a living wage again!

Learn How to Find Your Floor...in Less Than 1 Hour!

It's no surprise. Setting your freelance writing rates is challenging. Get your definitive minimum rate in 3 easy steps.

Finding your floor is the crucial first step in strategic rate-setting, and this 48-minute course walks you through exactly how to get that number. Not in general...but for you.

Why Does Finding Your Minimum Rate Matter?

Find out by watching module 2...for free!

🔎 Discover...

✅ Why setting rates is so challenging in the first place

✅ Why finding your minimum acceptable rate matters

✅ The 3-step process for finding your minimum rate (including a pricing calculator tool!)

✅ How to convert a minimum hourly rate to the most common pricing methods

✅ What to do if you're not landing work at your minimum rate

🤔 Who is this course and pricing calculator for?

Any freelancer who...👉

💸 Has ever felt confused or frustrated or unsure about rate-setting.

💸 Wants a definitive number they know they can't negotiate below. (No more wondering if that job is too low!)

💸 Wants a scalable pricing tool...that can take them from just starting to setting extremely ambitious revenue goals.

Hi, I'm Liz Heflin!

I've been a freelance writer, editor, and content marketer since 2006. And there are two important things to know about me...

✅ I (really) love my job.

✅ I'm dedicated to helping others have as much success as possible with freelancing.

Freelancing has given so much to my life. Flexibility. Autonomy. Creativity. Financial freedom.

But you can only get to that point when you have longevity in the industry.

Setting sustainable rates is a key piece of that puzzle.

This course and pricing calculator are designed to do 3 things:

🗸 Give you a strategic, objective framework for approaching your rates.

🗸 Make you feel more confident and empowered during client negotiations.

🗸 Stop wondering...is this job worth it?

🙌 What You Get with the $49 Course

  • Lifetime access to 9 video modules (48 minutes of instruction)

  • The course slide deck (PDF format)

  • A PDF version of Find Your Floor (for everyone who learns better by reading)

  • Minimum hourly rate calculator (editable Google Sheet template)

  • Flat-fee project rate calculator (editable Google Sheet template)

👀 Peek Inside the Course


Introduction and Module 1 (Why Is Rate-Setting So Challenging?)

In this lesson you'll...

  • Meet me, Liz Heflin

  • Learn the goal of the course (to determine your minimum acceptable rate)

  • Get a breakdown on why setting your freelance writing rates is so hard!


Module 2.1 (Why Does Finding Your Floor Matter?)

In this lesson you'll...

  • Discover why you need a minimum acceptable rate when setting your pricing and negotiating with clients.

  • Learn how to use a minimum rate to get off the hamster wheel of too much work for too little money.


Module 2.2 (Why Does Finding Your Floor Matter? With Client Example)

In this lesson you'll...

  • See a dollars-and-cents example of why ditching bad-fit clients can work out in the end.

  • Discover the role of fear in walking away from clients who no longer fit your business goals.


Module 3 (Step 1 - Setting Your Goals)

In this lesson you'll...

  • Learn why you skip setting goals at your own peril

  • Get a few key questions to help you set your writing-related money goals

I Want the Course!


Module 4 (Step 2 - Finding Your Minimum)

In this lesson you'll...

  • Get a checklist of the most common necessary expenses

  • Get a quick walkthrough on US federal and state taxes

  • See how finding your minimum works with some average numbers from the US Bureau of Labor Statistics

Module 5 (Step 3 - Adjusting Up)

In this lesson you'll...

  • Get a checklist of some extra expenses to account for when making your rate more realistic

  • Consider the difference between hours you're willing to work and hours you can work

  • See what a minimum rate looks like using an amended, more realistic example

  • Get a reminder that this number is your floor...not your ceiling!


Module 6 (Adapting Over Time)

In this lesson you'll...

  • Discover why this is not a "do it once and forget about it" exercise

  • Get a short list of common life circumstances that would warrant revisiting the exercise

Module 7 (Converting Hourly to Other Rate-Setting Methods)

In this lesson you'll...

  • Get a breakdown of the most common ways freelance writers charge

  • See how to convert hourly to each of these common rate-setting methods

Module 8 (Help! I'm Not Getting Work at My Minimum Rate)

In this lesson you'll...

  • Learn the two common reasons you're not getting work at your minimum rate...and what to do about it

Module 9 (Minimum Hourly Rate and Flat-Fee Project Calculator Walkthrough)

In this lesson you'll...

  • Get a walkthrough on how to use the two tools that come with this course: Minimum Hourly Rate Calculator and Flat-Fee Project Calculator

🗣️ Let's Hear It from the People

Ready to start setting your rates with more strategy? Feeling more confident during negotiations? Putting yourself on a path to charging more?

David Rose from Schitt's Creek saying, "Yes. I would like that very much."